How content moderation works

The rough shape of how we review reports.

We try to be transparent about moderation because guesswork breeds resentment on both sides. Here's how the system actually works.

The flow

1

Someone reports content

Posts, comments, events, messages, or profiles. See how to file a report.

2

The report joins a severity-sorted queue

Illegal content first, then safety, then spam. Severity drives response time, not order received.

3

A moderator reviews

They look at the content itself, the account's pattern (one-off or repeat?), the surrounding context, and whether the report is plausibly good-faith.

4

An outcome is chosen and emailed

The reporter is told the outcome (without naming the moderator). The reported person is told what action was taken and why.

Response times by severity

SeverityExamplesTarget response
CriticalThreats of imminent harm, CSAM, doxxing, illegal contentFew hours, escalated 24/7
StandardHarassment, hate speech, spamWithin 24 hours
LowRude but borderline, edge casesUp to 72 hours

Outcomes and what they mean

OutcomeEffect on the account
No actionWithin the rules or false alarm; no record
WarningStrike on the record. Expires after 12 months
Content removedThe item comes down; account stays
SuspensionTemporary ban (24h - 30 days) for repeat or severe
TerminationPermanent ban for egregious or repeat-after-suspension
Note

Warnings accumulate. Multiple warnings inside a 12-month window escalate to suspension, then permanent suspension. A user with a history of borderline behaviour faces stricter outcomes than a first-time offender for the same action.

Why some reports don't result in action

Most commonly, the content is rude but not actually against the rules. PopIn's content policy is intentionally narrower than "anything that could offend someone" - we focus on harm, harassment, illegal content, and impersonation. Off-colour opinions and edgy humour don't typically get actioned.

Appeals

If you think a moderation decision was wrong (either as a reporter or as the person whose content was actioned), the action email includes an appeal link. Appeals are reviewed by a different moderator and the outcome is final.

Severe cases

Important

For CSAM, terrorism, or credible threats of harm, we escalate past in-app moderation and contact the appropriate authorities. We comply with valid legal requests (subpoena, court order, lawful enforcement) within the narrow scope of what's specifically requested, and notify affected users where legally possible.

Transparency reports

We publish quarterly transparency stats on the /about page: total reports received, percentage actioned, breakdown by category. The full content policy lives at /terms.

Related articles

How content moderation works | PopIn Help Center